Book FREE Strategy Call
Menu

Sparking Your 2019 Amazon Strategy

Lou Nicolaides Lou Nicolaides March 6, 2019 06:45 PM

Natural Products Expo West Just
e-mailed me To Find My Spark

 

Well this year I anticipate it’ll be more wildfire than spark. When I attended Expo West last year, Navigating Amazon was the second biggest challenge of e-commerce.

I’ll be talking lots of Amazon Strategy – from olive oil to cognitive brain supplement brands, at Expo West, in Anaheim, CA March 6-9. This is what has sparked my e-commerce agency. To me it's about helping brands spark their Amazon sales. But how?

5 Minute Read

eComm

How Do you Navigate Amazon?

 

So many companies. So many tales of Amazon woe. But when it all comes down to developing a sound Amazon growth plan, or just navigating Amazon, simply remember our 4 Pillars. You see, this is our recipe for specialty food brands to grow on Amazon.

 

Pillar 1: MARKETability

Creating your Amazon-specific launch or re-launch plan

YP1 is where you position your products correctly for success. This is where we analyze and plan. Key action items include:

  • Analyzing your market & competitors for insights

  • Getting your pricing & products positioned right

  • Dialing in product parentage of your flavors/sizes

 

Pillar 2: DISCOVERability

Strengthening how Amazon shoppers find you

The Search Engine Optimization and strategy plan to get your products discovered by shoppers. In P2, we focus on improving overall product and seller relevance. Key action items include:

  • SEO & keyword research for your products
  • Planning & implementing a keyword plan
  • Optimizing page content & backend search terms

 

Pillar 3: BUYability
Optimizing your product page content for conversion

P3 is about the creative work to introduce your products to customers via strong messaging. Connect emotionally with benefit-driven copy and compelling design to celebrate your brand. Key action items include:

  • Copywriting product titles, bullets & product descriptions

  • A+ Content and Amazon Stores page creation & design

  • Photos & infographics to tell your brand & company story

 

Pillar 4: RANKability

Your Amazon long-term strategy plan

P4 is all about building momentum over time. These services transition into ongoing activities to show Amazon your products are relevant and you’re committed to seller excellence and customer delight. Key action items include:

  • Product & seller reviews & distribution enforcement

  • Managing customer fulfillment & logistics

  • Promotions & off-Amazon marketing support



Download Our Free Amazon Checklist

My Checklist Amazon Success and Growth ebook rev 12-31-20



An effective Amazon Plan

There’s no better way to boost direct-to-consumer e-commerce sales than driving an effective Amazon plan. And you'll see that will spark your brick and mortar sales to retail. After all, buyers use Amazon to vet your products from the social proof reviews and rating provide.

So I’ll be there. Yes, indeed, I’ll be there. And if you want to know what the 4 Pillars can do for your Amazon store, just reach out. I'll show you how we’ll get your spark fueled and fired up for your 2019 Amazon e-commerce sales.

Happy Amazon Selling!
Lou

Lou Nicolaides
lou@ludwigmarketingandsales.com
(626) 703-4592
Previous Post 3 Keys To Mega Marketability on Amazon Next Post Is Your Amazon Store Your Company's Best Spokesperson?