With a Sound CRM Plan, it'll open the door to more personalized & Lovable marketing & Sales
The right customer relationship management (CRM) plan makes all the difference. For specialty brands, implementing one doesn't have to be costly and time consuming.
CRM should be at the center of sound marketing and sales – and it can be game changing if done well. Great CRM maintains strong personal relationships with your prospects and customers – ideal for both your consumer and retailer contacts.
Here's how a solid CRM plan can make your online marketing efforts more efficient, removing friction and bottlenecks and creating more lovable marketing and sales.
9 Minute Read
Better CRM Aligns Marketing & Sales around a Single Truth in real time!
8 scenarios Fixable With A Better CRM Plan
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- Marketing isn't delivering enough qualified leads to Sales.
- Sales isn't getting to those leads quick enough.
- Your marketing emails aren’t getting to the right person, with the right message, at the right time.
- Your CRM contact database isn’t segmented by consumers & retailers.
- You don’t know where on the buyers journey your prospects are.
- You aren’t turning customers into ambassadors.
- You’re blasting impersonal emails to one audience.
- You're marketing emails are getting low open & click-through rates with a high number of bounces & unsubscribes.
Understanding Your Customers
For manufacture brands, at the very minimum, you should start by putting all contacts in one database and segmenting by consumers and retailers. Then you'll setup buyer personas by collecting and analyzing customer demographics, preferences, behaviors, and purchasing patterns. With this information, you can tailor your marketing efforts to their specific needs and interests.
By understanding your customers' needs and preferences, you can create targeted marketing campaigns that resonate with them. This can help you attract new customers and retain existing ones, leading to increased revenue and customer loyalty.
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Start With An Inbound Strategy
People come into your world in different ways. An Inbound Strategy moves people forward on their buyers journey. You can see the type of marketing and sales actions in each phase.
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- ATTRACT both consumers & retailers
- ENGAGE them with helpful & relevant content
- DELIGHT customers turning them into Ambassadors
Is your website and CRM connected via submission forms? How about conversion path content? For consumers, your site e-commerce should also connect in real time to a CRM. For direct-buy retailers, why not have your website and email marketing make it easy for them to get pricing, connect, and even place an order from your CRM? Book a demo with me and I'll show you how this can work.
Organize Your Contacts to Personalize Marketing & Sales
From your website forms for consumers and retailers, your marketing and sales teams see a single truth in real time when properly setup in your CRM. And friction and bottlenecks are reduced. Improve this process and it will transform your business and better align efforts to close more business.
By collecting and analyzing data on your customers, you can create highly targeted marketing campaigns that speak directly to their needs and interests.
For example, you can send personalized emails to customers based on their purchase history or other behaviors such as signing up to receive an e-book of recipes. You can also create targeted ads on social media platforms tailored to specific customer segments.
Personalized marketing can help you improve your online marketing efforts by increasing engagement and conversion rates. By providing relevant and personalized content, you can build trust and credibility with your customers, which can lead to increased sales and customer loyalty.
Streamlined Sales Process
By automating certain tasks, such as lead scoring and nurturing, you can free up your sales team to focus on more important tasks, such as closing deals and building relationships.
With a CRM system in place, your sales team can easily track the progress of leads and identify which ones are most likely to convert into customers. This can help them prioritize their efforts and focus on leads that are most likely to result in sales.
Additionally, a CRM system can help you track customer interactions and ensure that no leads fall through the cracks. This can help you improve your online marketing efforts by ensuring that you are following up with leads in a timely and effective manner.
The Right Message To The Right Person At The Right Time
The more personalized the communications such as in emails is, the more lovable. People tune out when they know an email is a blast that doesn't speak personally to who is receiving it. And this isn't neither helpful, human, or holistic. It's just pushing noise out.
One key benefit of a good CRM plan is that you can segment lists in real time – in all types such as Abandoned Cart sequences from your e-commerce, marketing newsletters, sales promos, cross-sells, up-sells, educational content, blog posts, recipe sharing and more. You send them to the right segment because you know who you're sending to and where they're at in terms of being a prospect, lead, customer, or promoter.
How fast is sales responding to leads marketing has qualified? With some key planning, and automations, marketing can enable sales to buy quickly and close the sales cycle faster so money is not left on the table.
Improved Customer Service
By tracking customer interactions and collecting feedback, you can identify areas where you need to improve and make changes to better meet your customers' needs.
Use customer feedback to improve your product offerings or make changes to your website or online store. This improves the customer experience, builds stronger relationships, and will boost reputation and loyalty. The result is better customer retention and referrals.
Measurable Results
By tracking key performance indicators (KPIs), such as conversion rates, customer acquisition costs, and customer lifetime value, you can identify areas to improve and make changes to marketing strategy.
With a good CRM in place, you can better track and analyze your marketing efforts, allowing you to make data-driven decisions that can improve over time. Show and demonstrate sales growth means you and your management team will love the impact it'll have on your company's bottom line.
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Summing it Up
A well-planned CRM plan is key. It can improve your online marketing and make it more lovable. Know your audience segments. Personalize your marketing emails and streamline your sales. Then improve customer service and track results. You'll build strong relationships with people in your world and grow business over time.
Happy Online Marketing!
Lou
Lou Nicolaides
lou@ludwigmarketingandsales.com
(626) 703-4592